Uhm, we have questions. Men are eager to get their hands on Sydney Sweeney's bathwater soap.
We love that more men are taking their skincare seriously in 2025, but buying soap made from used bathwater?
Actress Sydney Sweeney is making headlines after teaming up with personal care brand Dr. Squatch to launch a soap made with droplets of her bathwater.
"Introducing Sydney’s Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater," she wrote on Instagram.
So, how did their bizarre business venture come along? It all started in late 2024 whenDr. SquatchmadeSweeney its 'Body Wash Genie'.
She starred in ads promoting the range, including one that involved a bubble bath.Sweeney sits in a bathtub while showing off her best sexy voice.
"Hello, you dirty little boys. Are you interested in my body... wash? Well, you can't have it, because this isn't for boys, it's for men," she said in the clip.
Uhm, we are unsure whether to send the marketing team a bouquet of flowers or call the broadcasting complaints commission.
The ad was shared on social media, and scores of men gave it their approval.
"How much for the water?" one Instagram user asked.
Another man commented: "If she peed in that water, I’d be drinking it."
Yikes!
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Fast forward to 2025, and the Dr. Squatch team has decided to get Sweeney onboard for another collaboration.
"You kept asking about my bathwater after the@drsquatchad… so we kept it," she wrote.
According to several reports, the soap is really infused with her bathwater. Though that does seem a tad bit hygienic.
"Feeling dirty?Sydney’s Bathwater Blisssoap will clean you right up. Formulated with exfoliating sand, pine bark extract, and a splash of Sydney’s suds," the company said about the product.
Speaking to E! News, Sweeney, who is known for her role in 'Euphoria' alongside Zendaya andHunter Schafer, says she enjoyed working on the brand's body wash campaign.
"I loved that it was more cheeky and light-hearted. I’m the guys’ body wash genie. I thought that it was such a fun concept. Imagine you have your bottle of Dr. Squatch in the shower, and then I pop out."
We have no doubt that a lot of imagining took place after that ad dropped.
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Not everyone is thrilled about her latest collaboration. Some called her bathwater soap "weird and gross".
"It’s a sad day for humanity," one person commented.
Another person said, "Sydney, honey, I love you, but I don’t know about this."
A third wrote: "Well, that just set women back another 50 years."
The soap retails for $8 (R144). However, only 5,000 bars of the limited edition soap will be available on June 6.
Unless, of course, Sweeney decides to send over more of her highly sought-after bathwater.
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Main image credit: Instagram/@sydney_sweeney, @drsquatch
